podcast
Under Review

Real conversations with the people who make packaging and brand execution happen.

From artwork managers to regulatory leaders and brand operators:
Under Review explores the realities behind approvals, compliance, AI & automation, and what's actually broken across organizations.

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Episode 01

Rebuilding packaging workflows with AI

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Designed to Win: AI and the Future of Packaging with Sriram Upadhyayula.

In the first episode of Under Review, Sriram Upadhyayula, CTO of Propelis and president of 5FLOW, argues that AI has already changed the packaging and branding industry, and that the gap between leaders and laggards is widening by the day. His core point is that the value of AI doesn't come from adopting tools, but from rebuilding workflows around them. For packaging, brand, and artwork teams, that means AI taking over repetitive work so people can focus on strategic work instead.

Turninsights into
impact with WAVE

From expert perspectives to operational execution.

Discover how WAVE helps you translate artwork and content processes at scale. Bring more structure, visibility, and control to your operations — whether across teams, markets, or complex product portfolios.

Real Voices. Real Insights.
From the podcast.

The shift isn't coming, it is already here. We need to move now.
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